“Too much of anything is bad,
but too much good whiskey is
barely enough.”
~ MARK TWAIN
- Our Products -
Old President Whiskey
Old President Whisky is a remarkable blend of select malt and grain whiskies, combined with a meticulously calibrated distillation process. It offers a complex flavor profile that remains smooth on the palate, delivering a well-balanced and satisfying dram. The whisky’s exquisite blend of elegance and power imparts a rich depth of flavor and a distinctive character, making Old President a classic choice without comparison.
Old President Whiskey Select Reserve
Old President Select Reserve is a distinguished blended whisky, crafted with exceptional skill using matured malt and select Indian grain spirits. Presented in an elegant green bottle, this fine whisky offers a fusion of smooth, malty, and fruity flavours, with a subtle touch of royalty. Its refined character and harmonious blend make Old President Select Reserve a truly exceptional choice.
Grand Voyage Brandy
Embark on this Grande Voyage giving you’re the best Brandy experience distilled from matured Grape spirit & later blended to perfection which can be had directly on the rocks or with your favourite mixer
Mighty Oak Whisky
Mighty Oak Whisky embodies timeless craftsmanship with its refined blend of select malts, aged to perfection and infused with subtle oak hints.
Old President Dark Rum
Old President Dark Rum is a premium rum with a rich & complex profile. It boasts deep amber color and aromas of caramel, vanilla, and toasted oak, with hints of dried fruit and spices.
Malaika Vodka
Malaika Vodka stands out for its exceptional purity and smoothness, achieved through a five-times distillation process and meticulous carbon filtration. This careful craftsmanship ensures a remarkably clean finish with minimal odour, delivering a refined and smooth vodka experience.
- Our Story -
When the entire world was suffering due to the impact of COVID 19 on Global businesses which resulted in loss of jobs & opportunities for many, a small bunch of like-minded professionals from the Beverage & Liquor Industry thought differently. A new Start-up was conceptualized to assist entrepreneurs already in the liquor industry or those who want to make it big here as investors in this fast growing industry to create jobs & opportunities for others.
Inspired by the Scarus fish that swim together in shoals to ingeniously & heroically free each other when caught in a net, formed ScarusElixir Private Limited in November 2020. After working with a few existing brands we found the need to come up with our own brands to offer the best quality liquor labels using the finest ingredients at an affordable price to offer in the highly competitive Indian as well as International markets.
- Manufacturing Unit -
We blend our spirits with the finest ingredients ensuring the best quality in our manufacturing unit located in South Goa which has a spirit storage capacity of 160,000 litres and a blending capacity of 150,000 litres with a capacity to produce around 35,000 cases per month.
“Do you drink?”
“Of course, I just said I was a writer.”
~ Stephen King
- Meet The Team -
Parag Nanaware
Founder
As the founder of ScarusElixir, Parag is a young entrepreneur with diverse experience in marketing, business development, communication and business analysis. With a comprehensive understanding of state government liquor policies in India, he plays a key role in developing strategies for both our own brands and those of our esteemed clients. He is also instrumental in building a highly motivated team totally aligned to his vision and organisational goals.
Milind Nadkarni
Co - Founder & Director
With a Level 2 WSET in Spirits, a Post Graduate Diploma in Marketing Management and 25 years of experience in the beverage and liquor industry across India and Africa, Milind brings a wealth of versatile expertise. His background has helped him build core competencies in sales, marketing, distribution strategies, and exports. He has successfully enhanced volumes for established brands and developed new brands from scratch, delivering results for industry leaders such as Coca-Cola, Red Bull, Grant’s Whisky, and Glenfiddich in India, East Africa, and West Africa. Undoubtedly, ScarusElixir and its clients stand to benefit greatly from his extensive experience and skills.
- Our Presence in India -
We plan to roll out our operations in the State oh Maharashtra in the first QTR of 2024/25 as we have all the processes in place.
Maharashtra
Goa
Karnataka
Odhisa
West Bangal
Assam
- Upcoming Location
- Expanding Locations
Post this in the 2nd & 3rd QTR, we plan to launch our brands in Karnataka & North Eastern states of Aasam, Meghalaya, Arunachal Pradesh & Tripura progressing towards a PAN India coverage.
- Our Presence in Africa -
Since the conception our Flag Ship Brand, Old a president Whisky in Sept 21 we have already managed to export to 4 countries in African. Due to its stunning looks & smooth taste, Old President Whisky is soon being accepted not only in Africa but also in the global markets.
Democratic Republic of Congo
Uganda
Kenya
Zambia
Mozambique
South Africa
Ghana
Nigeria
Rwanda
- Our Presence
- Upcoming Locations
Besides our focus in East, West & Central Africa our focus in the current financial year of 2022 – 23 is to enter the markets in Asia Pacific Region.